The offer for sale comprises of equity shares aggregating to ₹75 crore by Sameer Ashok Mehta, equity shares aggregating to ₹225 crore by Aman Gupta, equity shares aggregating to ₹500 crore by South Lake Investment Limited (promoter selling shareholders) as well as equity shares aggregating to ₹150 crore by by Fireside Ventures Investment Fund-I (Scheme of Fireside Ventures Investment Trust) and equity shares aggregating to ₹50 crore by Qualcomm Ventures LLC (Individual Selling Shareholders).
Net proceeds will be utilised towards funding the working capital requirements of our Company amounting to ₹225 crore, funding the brand and marketing expenses towards enhancing the awareness and visibility of the products and brand amounting to ₹150 crore as well as for general corporate purposes.boAt maintains over 115 third-party service centres in India and operates in markets including the Middle East and South Asia. With more than 75 million units manufactured domestically and 75.83% of units produced in India in Q1 FY26, the company continues to reinforce its supply chain resilience.
Imagine Marketing has a market share of 26% in value terms and 34% in volume terms for the financial year 2025.
In FY25, boAt posted total revenue from operations of ₹3,070.38 crore, with the audio segment contributing ₹2,586.04 crore (84.23%), wearables ₹330.41 crore (10.76%), and other products ₹153.93 crore (5.01%). The company reported a profit of ₹61.08 crore for FY2025, a turnaround from the previous year’s losses, and achieved EBITDA of ₹142.52 crore, with an EBITDA margin of 4.64%.
The IPO will be managed by ICICI Securities, Goldman Sachs (India) Securities Private, JM Financial, and Nomura Financial Advisory and Securities (India).
