He will be succeeded by Devon Pritchard, the company’s executive vice president of revenue, marketing, and consumer experience, after his retirement on December 31, 2025. Another longtime member of the Nintendo leadership, executive Satoru Shibata will join the company’s American operations as its chief executive officer.
Ninentendo appreciated Bowser’s contributions to the company and commended how he was able to deliver on the promise of the Nintendo Switch system to change the way people play video games,” as per the website Game Developer.
The outgoing president also issued a statement: “Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers,” the publication reported.
He also praised the contributions of his successor and said her promotion is “a testament to her strong performance and strategic contributions to the company’s growth.”
Who is Devon Pritchard?
Devon Pritchard, the current Executive Vice President of Revenue, Marketing and Consumer Experience at Nintendo of America, has been with the company for more than 19 years.
She holds a bachelor’s degree from Kansas State University and a Doctor of Law degree from the Gonzaga University School of Law.
She has appreciated the mentorship of the outgoing president, saying in a statement, “Doug has been a fantastic mentor, and I look forward to building on the incredible foundation he has helped establish.”
Pritchard, besides her new role, will also be joining the Nintendo of America Board of Directors and its global executive officer team.
Devon Pritchard salary and net worth
As per job website Glassdoor, an NOA Vice President can make anything between $187,000-$308,000 every year. However, with Pritchard long tenure with the company as well as her recent promotion, she could be looking at a fatter paycheck.
