Jun 12, 2025 8:18 AM ISTUS Stock Market Live: Trump Auto Tariff ImpactUS President Donald Trump’s tariffs threaten to batter Japan’s vital auto industry and derail the country’s long-standing efforts to engineer a sustainable economic recovery.
With the 25% US tariff now in place on cars and auto parts, Japan’s major automakers — including Toyota Motor Corp., Honda Motor Co., Mazda Motor Corp. and Subaru Corp. — are bracing for a collective hit of more than $19 billion this fiscal year alone. And it’s not just the household names feeling the pain.
Northwest of Tokyo in Gunma Prefecture, where Subaru operates its main factory, the effects are already being felt. With costs rising, Yoshiyuki Nakajima, president of Shoda Seisakusho Co. — a supplier to Subaru — warned that his firm will be forced to slash profit margins if the tariffs persist. Worst case, layoffs will be unavoidable. “We’ll have no choice,” he said.
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