The exchange rate has been set at two Bonvoy points for one SuperCoin, and two SuperCoins for one Bonvoy point.
Marriott Bonvoy members will also be able to earn points when shopping across Flipkart’s marketplace. These benefits will be available through Flipkart Travel, the platform’s categories page, the SuperCoin Zone, and account section.Speaking to CNBC-TV18, John Toomey, Chief Commercial Officer, Asia Pacific excluding China, Marriott International, said the partnership will add more value to its loyalty programme, which has close to 250 million members.
“Until now, members could only earn Bonvoy points by staying at our hotels or dining at our restaurants. Now they can shop on Flipkart and earn both Marriott Bonvoy points and Flipkart SuperCoins, making the programme more valuable,” he said.
Manjari Singhal, Head of Flipkart Travel, said the collaboration opens up new possibilities for Flipkart shoppers.“A shopper who already has a SuperCoins balance can now link it with Marriott Bonvoy. Every time they shop on Flipkart, they earn both currencies, which can later be redeemed either for shopping discounts or for travel benefits like room nights and upgrades,” she told CNBC-TV18.
The partnership also ties in Flipkart’s travel business, led by Cleartrip, which the e-commerce platform acquired in 2021. SuperCoins, which can be earned on Flipkart, Myntra and Cleartrip, will remain the group-wide rewards currency.
The launch comes as Marriott expands its footprint in India. The hotel group currently operates close to 160 hotels in 40 cities and expects to add about 100 more properties by the end of next year, taking its presence to 80 cities.
“India is a big bet, and I like to say it’s a safe bet, because this is the place to be. The partnership with Flipkart enables us to reach into secondary and tertiary cities and make the programme more relevant,” Toomey said.
Singhal said Flipkart sees hospitality and travel as long-term growth areas. “The acquisition of Cleartrip shows Flipkart’s seriousness in growing this vertical. The industry is expanding, and competition is intense, but there is room for everyone. The focus for us is ensuring that whenever users think of travel, they think of Cleartrip,” she added.
Both companies are backing the launch with a large-scale marketing campaign to drive adoption.
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