Roy favours diversified FMCG players, as companies with broader portfolios are better placed to handle market challenges. FMCG sentiment is likely to improve as demand normalises and consumers return to steady spending, particularly in packaged foods and household products.
In contrast, companies in categories like toothpaste could bear the brunt of an inverted goods and services tax (GST) structure, where most inputs are taxed at 18% while the end product attracts 5%, limiting refund eligibility. “This will lead to margin pressure for Colgate,” Roy said.
Also Read: Festive season fuels brand innovation and emotional connection, say FMCG leadersA product price hike may be unavoidable for Colgate to offset rising costs. Competitive intensity also remains high in the oral care segment, with rivals like Dabur India, HUL, and Patanjali, adopting similar promotional strategies.


For the entire interview, watch the accompanying video
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First Published: Oct 24, 2025 11:41 AM IS

