Pepperfry buyer, a ₹2,000 crore listed entity, locked in a 5% circuit

Shares of TCC Concept Ltd. hit the 5% upper circuit on Friday, September 19, after the company informed the exchanges that it plans to acquire up to 100% stake in Pepperfry Ltd.The proposed transaction is subject to the completion of satisfactory due diligence on Pepperfry, execution of definitive agreements, and fulfilment of applicable conditions from time to time, the company said in a filing.

TCC Concept said the acquisition is aimed at strengthening its presence in the e-commerce and digital marketplace space, complementing its core focus on technology-driven platforms.
By integrating Pepperfry’s established furniture and home goods marketplace with its own innovation and digital expertise, the company expects to enhance customer experience, create operational synergies, and unlock new growth opportunities. The acquisition, it added, aligns with its vision of building scalable, technology-enabled consumer platforms.

As of June 2025, the shareholding in TCC Concept stood at 60.87% with promoters, 1.74% with foreign institutional investors (FIIs), 1.43% with domestic institutional investors (DIIs), 13.32% with non-institutional investors, and 22.64% with public or retail shareholders.c