Tuesday, August 26, 2025

Radico Khaitan Partners with Shah Rukh Khan, Aryan Khan & Nikhil Kamath to Launch D’Yavol Spirits

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Liquor maker Radico Khaitan Limited on Tuesday (August 12) announced a partnership with Bollywood actor Shah Rukh Khan, his son Aryan Khan’s D’YAVOL Luxury Collective, and entrepreneur and Zerodha co-founder Nikhil Kamath to launch D’YAVOL Spirits, a new-age alcobev venture focused on premium quality, disruptive design, and cultural resonance.The collaboration aims to craft the world’s finest spirits for consumers in India and global markets, with a focus on globally sourced bottled-in-origin products that carry rich regional provenance. Backed by Radico Khaitan’s scale and long-term commitment to the alcobev sector, the venture reflects a strategic blend of innovation, legacy, and market reach.

D’YAVOL Spirits will operate on a shared commitment to world-class quality, distinctive design, and cultural depth. The investment marks Radico Khaitan’s expansion into the next generation of premium spirits, reinforcing its position as a pioneer in the industry and driving new growth opportunities.

Also READ: Radico Khaitan’s Premium Spirits Portfolio RAMPUR, Jugalbandi to Be Available at Delhi Duty FreeWhile Radico Khaitan continues with its strategy of “Taking India to the World” through its existing and new luxury brands, D’YAVOL Spirits will focus on building internationally relevant, bottled-in-origin brands that appeal to a new generation of Indian and global consumers. The company’s first product launch will be a luxury tequila in the coming months.

Further, Radico Khaitan said its board of directors has approved a strategic investment and partnership with D’YAVOL Spirits B.V. and D’YAVOL Spirits Private Limited. As part of the deal, the company will acquire a 47.5% equity stake in each of the two entities for a total consideration of up to ₹40 crore.
The agreements, signed with D’YAVOL B.V., D’YAVOL India, Aryan Khan, Harprit Singh, NK Enterprises Holding Limited, and Kamath Technology LLP, will make Radico Khaitan the largest shareholder in both companies. The partnership will oversee worldwide marketing, trading, and distribution of premium spirits, with luxury tequila as the first launch.The transaction spans both domestic and international markets, with Radico Khaitan taking two board seats out of four in each company and appointing the Chairperson. The deal includes provisions for ROFR, tag-along rights, pre-emptive rights, and strategic decision-making consent from all shareholders.

Also Read: Radico Khaitan Vs United Spirits: CLSA recommends buying one out of the two competitors

D’YAVOL B.V., incorporated in the Netherlands in 2018, reported an average revenue of EUR 1.2 million over the past two years. D’YAVOL India was incorporated in August 2025.

Abhishek Khaitan, Managing Director, Radico Khaitan, said, “Radico Khaitan has always believed in leading the alcobev space with consumer-centric innovation. With D’YAVOL Spirits, we are entering a bold new chapter, combining our proven expertise in blending, marketing and distribution with the charm and charisma of the global icon Shah Rukh Khan, the entrepreneurial spirit of Aryan Khan and Nikhil Kamath’s disruptive and visionary outlook.”

Shah Rukh Khan added, “Every great idea needs the right energy behind it. With Abhishek’s experience, Nikhil’s passion, and our creative instinct at D’YAVOL, we are building something bold, relevant, and future-facing.”

Shares of Radico Khaitan Ltd ended at ₹2,882.60, up by ₹29.70, or 1.04%, on the BSE.

Also Read: United Spirits, Radico Khaitan shares fall up to 5% after Maharashtra hikes IMFL excise duty

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