Reliance Retail, a unit of Reliance Industries Ltd., on Friday announced the acquisition of iconic home appliances brand Kelvinator, in a bid to dominate India’s booming consumer durables market.By bringing Kelvinator into Reliance Retail’s fold, the company aims to combine its massive retail network with Kelvinator’s legacy of innovation and trusted performance.
Kelvinator, known for pioneering home refrigeration and its popular ‘The Coolest One’ tagline in the 1970s and 80s, is set to unlock substantial consumer value and accelerate growth in the rapidly expanding premium home appliances market across India.
This synergy will ensure that high-quality, globally-benchmarked products are accessible to every Indian household, enhancing their daily lives, Reliance Retail said in a statement.”The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network,” said Isha Ambani, Executive Director of Reliance Retail Ventures Ltd.
Kelvinator, known for pioneering home refrigeration and its popular ‘The Coolest One’ tagline in the 1970s and 80s, is set to unlock substantial consumer value and accelerate growth in the rapidly expanding premium home appliances market across India.
This synergy will ensure that high-quality, globally-benchmarked products are accessible to every Indian household, enhancing their daily lives, Reliance Retail said in a statement.”The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network,” said Isha Ambani, Executive Director of Reliance Retail Ventures Ltd.
Reliance Retail said that it is strategically positioned to accelerate category growth, deepen consumer engagement, and unlock substantial long-term opportunities within India’s dynamic consumer durables market.
