Supertails, one of India’s fastest-growing pet care platforms, is doubling down on growth with a target of reaching ₹500 crore in annual recurring revenue (ARR) by 2026.The company, which has been clocking over 100% growth year-on-year, is now betting big on offline expansion, particularly in pet healthcare, as it builds a holistic ecosystem for the country’s booming population of pet parents.“We are on track for the ₹500 crore promise that we made to ourselves,” said Vineet Khanna, Co-Founder of Supertails. “We’ve been cracking the code well over the last couple of years.”
At the heart of Supertails’ expansion strategy is the aggressive rollout of pet clinics, starting with Bengaluru. The company already has two clinics operational in the city and expects the third to launch within weeks. It plans to open more than 10 clinics in Bengaluru and over 100 clinics across India in the next 18 to 24 months.
Khanna believes structured veterinary care in India is “underserved” and says the company wants to launch clinics “in every nook and corner of the country.” These clinics aim to offer an accessible, stress-free experience for both pets and pet parents.Supertails’ approach is grounded in what Khanna described as three pillars of market growth: rising pet adoption, increasing awareness among pet parents, and growing involvement in discretionary spending. These trends are fuelling demand for everything from food and medication to accessories and advanced healthcare services.The company sees itself not just as a product retailer but as a full-stack ecosystem player. Its offerings span pet food and supplies, online pharmacy services, and now in-clinic healthcare, all underpinned by a data and tech layer that helps Supertails understand its customers deeply. “We are very to the point in knowing the needs of our consumers,” Khanna said. “That bodes well for all the verticals Supertails has.”Affordability remains an important consideration, but Khanna said pet parents are increasingly prioritising quality care. “We aim to be affordable, accessible, convenient, and offer quality at the same time,” he added.Watch accompanying video for entire conversation.
