Tag: digital advertising
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‘VTR is Dead’: India’s largest digital ad study says attention is the real currency
Mumbai: India’s digital advertising market may be booming, worth ₹50,000 crore, but according to new research, much of that money may be chasing...
Goafest 2025: Digital ad fraud still rampant, warns HUL’s media head Tejas Apte
Digital advertising remains central to modern marketing, but it continues to suffer from major inefficiencies—chief among them, fraud and fake engagement eating into media...
