Brands, on their part, view agencies as the mechanism that makes influencers sellable. “Agencies aren’t just intermediaries—they analyze algorithms, package creators, and design influence...
India’s top tech firms are partnering with social media influencers to run viral recruitment campaigns targeting Gen Z and AI talent. These high-paying collaborations...
India’s long-awaited free trade agreement (FTA) with the European Union (EU) is set to deliver some of its most far-reaching gains outside manufacturing, with...