Axis Bank, Google launch Google Pay Flex Axis Bank credit card on RuPay network

Private sector lender Axis Bank and technology giant Google have partnered to launch the Google Pay Flex Axis Bank Credit Card, a UPI-powered co-branded credit card aimed at simplifying the credit experience for Indian users.Built on the RuPay network, the card combines Google Pay’s secure and convenient platform with Axis Bank’s banking expertise, making credit as accessible as everyday UPI payments. This marks Google’s first entry into the co-branded credit card segment under its Flex by Google Pay initiative.

Users can apply for this card digitally and receive it within minutes, enabling transactions across millions of offline merchants and apps. Users can earn and redeem reward points instantly on every Flex transaction, converting everyday spending into tangible benefits.

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The card lives entirely on the phone, allowing users to manage transactions, track spending, pay bills in full or in instalments, and control the card directly from the Google Pay app.

Customers can also block or unblock the card and reset their PIN instantly, ensuring complete control and ease of use. With its digital-first approach, the Google Pay Flex Axis Bank Credit Card aims to deliver a seamless and rewarding credit experience for everyday spending in India.Arnika Dixit, President & Head – Cards, Payments and Wealth Management, Axis Bank, said, “With UPI emerging as the preferred mode of payment, we identified a clear opportunity to co-create a credit offering tailored for the digital-first consumer.

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Building on its leadership in the UPI space, Axis Bank combines its expertise in financial solutions with Google Pay’s cutting-edge technology to simplify everyday transactions with instant rewards, flexible repayment options, and more. Seamlessly integrated into the Google Pay app, this card delivers a secure, convenient and rewarding experience that perfectly complements the modern Indian lifestyle.”

Sharath Bulusu, Senior Director – Product Management, Google Pay, said, “At Google Pay, our goal has always been to use technology to make financial products simple and accessible for everyone.

While digital payments have become ubiquitous in India, transactional credit remains under-penetrated. We built Flex to bridge this gap, simplifying and reimagining the card experience for the next generation of users. We’re thrilled to launch this first with Axis Bank and look forward to announcing more issuer partners very soon.”

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