Saturday, May 9, 2026

Blinkit, Instamart’s Q4 numbers show likely entry into normalization phase as growth moderates

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“High competition can have adverse impact in certain periods of time, like the one we are going through now, where aggressive discounting is leading to poor-quality growth centred around select low-margin SKUs. But more broadly and longer term, good competition will aid our growth as well as the growth of the market over the next few years,” Albinder Dhindsa, CEO of Eternal, said in the Q4 letter to shareholders.

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