Brigade Enterprises partners Primus for ₹750 crore senior living push

Brigade Enterprises Limited has entered into a strategic partnership with Primus Senior Living to develop three senior living communities across Bengaluru and other locations in South India, with an expected gross development value of ₹750 crore.Two of the three projects will be integrated within larger township developments, enabling residents to access shared social infrastructure and amenities. The communities will feature age-focused facilities such as wellness centres, hobby lounges, medical bays, accessible pathways, concierge services and curated engagement programmes.

Managing Director Pavitra Shankar said the partnership builds on the company’s earlier senior living venture, Parkside at Brigade Orchards, operational since 2017. Primus Founder and Managing Director Adarsh Narahari said the collaboration aims to expand its health-focused senior living model within multigenerational environments.
South India accounts for nearly 60% of the country’s senior living market growth, according to the company. The combined portfolio under the partnership is expected to comprise over 600 units.Also Read: Tata Capital arm Tata Capital Housing Finance to raise ₹650 crore via rights issue

Separately, Brigade said the World Trade Center Bengaluru has received a Platinum certification from WiredScore for digital connectivity standards, making it India’s first WiredScore Platinum-certified World Trade Center.

Shares of Brigade Enterprises closed at ₹717, up 0.37% on Thursday on the NSE.