Eicher Motors to integrate EV teams with core business

In an exchange filing, the maker of Royal Enfield motorcycles stated, “To accelerate our progress in Electric Vehicles, we are strategically integrating the EV brand and commercial teams with our core commercial and brand organisations. This integration harnesses our company’s full strength, scale and expertise to execute our EV strategy with speed and precision.”

The integration marks a consolidation phase for Eicher’s EV business as it seeks to build synergies between its electric and internal combustion operations. The company has been strengthening its focus on premium motorcycles and sustainable mobility through Royal Enfield’s EV initiatives and its commercial vehicle arm, VE Commercial Vehicles.Eicher Motors share price closed 0.67% lower at ₹6,918 on Monday. The stock has, however, gained over 41% in the year so far.

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