The OFS includes the sale of shares worth up to ₹300 crore by Brainbees Solutions Ltd., the parent company of FirstCry. Brainbees currently owns a 76.59% stake in Swara Baby.
Swara Baby is promoted by industry veteran Alok Birla, who has over 18 years of experience in the hygiene products segment. Along with Brainbees Solutions, Birla is among the company’s key promoters.
The company manufactures disposable hygiene products across baby care, adult incontinence and feminine hygiene categories. Since 2021, it has expanded from a single-product company to a portfolio spanning seven categories, including baby pant-style diapers, baby tape-style diapers, adult pant-style diapers, adult tape-style diapers, sanitary napkins and panty liners.In FY25, Swara Baby reported revenue of ₹84 crore and a profit after tax of ₹5.2 crore.
Last year, the company launched a diaper under FirstCry’s BabyHug brand that uses a technology designed to reduce conventional wood pulp usage to 7%. The company said it was the first in India to introduce this technology.
In December 2025, Brainbees Solutions announced the acquisitions of KA Hygiene and Solis Hygiene. It also said Swara Baby had incorporated Swara Corp in the US to expand the trading of diapers and allied hygiene products.
JM Financial and Avendus Capital have been appointed as the book-running lead managers to the issue.
Shares of Brainbees Solutions were trading 0.47% higher at ₹228.69. The stock has declined around 20% so far in 2026.
