Friday, November 6, 2026

From auto payments to multi-device chaos: do OTT users always know what they’re paying for?

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To be sure, industry experts say most users are aware of basic terms like subscription fees, content availability, and device compatibility. They are also aware of auto-renewal, but might not understand the terms or forget to cancel. Also, users are somewhat aware of content guidelines, but might not know about specific rules or changes. According to Harini Niveda, counsel, JSW Steel, awareness is very limited and largely cursory. It is mostly a click-through attitude rather than trying to understand the critical provisions related to automatic renewals, data usage, dispute resolution, and jurisdiction clauses.

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