Grasim Industries Limited on Friday, January 16, announced the appointment of Sachin Sahay as Chief Executive Officer of Birla Opus Paints, effective February 16, 2026, as the Aditya Birla Group steps up execution in its decorative paints foray.In a regulatory filing, Grasim said the board approved Sahay’s appointment based on the recommendation of its Nomination and Remuneration Committee. He will also be designated as Senior Management Personnel of the company from the same date.
The company said Sahay joins from ITC Limited, where he last served as Executive Vice President – Sales. He has over 30 years of experience across sales and marketing roles, and was a key part of ITC’s FMCG transformation, including the scale-up of its national distribution network, brand launches, and field-force automation initiatives across urban and rural markets.
The appointment comes after Rakshit Hargave, former CEO of Birla Opus Paints, resigned in November 2025 to “pursue opportunities outside the company”.Hargave, who joined Grasim in 2021, played a pivotal role in taking Grasim’s paints division from the project stage to launch, setting up six integrated manufacturing facilities and building nationwide distribution and supply-chain capabilities. During the interim period, Grasim Managing Director Himanshu Kapania had been overseeing the paints business.
The company said Sahay joins from ITC Limited, where he last served as Executive Vice President – Sales. He has over 30 years of experience across sales and marketing roles, and was a key part of ITC’s FMCG transformation, including the scale-up of its national distribution network, brand launches, and field-force automation initiatives across urban and rural markets.
The appointment comes after Rakshit Hargave, former CEO of Birla Opus Paints, resigned in November 2025 to “pursue opportunities outside the company”.Hargave, who joined Grasim in 2021, played a pivotal role in taking Grasim’s paints division from the project stage to launch, setting up six integrated manufacturing facilities and building nationwide distribution and supply-chain capabilities. During the interim period, Grasim Managing Director Himanshu Kapania had been overseeing the paints business.
Shares of Grasim Industries Limited were trading 0.37% up at ₹2,806.10 as of 11.50 am up from intraday lows of ₹2,791.
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