However, people have this perception that outside air is nasty and that indoor air is better. So, people have this perception that they need more air purification outdoors. But they believe that at home they are safe and secure, and they don’t need an air purifier. This is a myth among a lot of affluent consumers as well, especially in high AQI markets. India’s air purifier market is just ₹200-300 crore as compared to the air conditioners, which is some ₹20,000-30,000 crore. Compare this to markets like Korea and China, where air purifier penetration is above 40%.
India now shops by season: ACs for summer, air purifiers for winter
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