Union Minister of Commerce and Industry Piyush Goyal today launched seven additional interventions under the Export Promotion Mission (EPM), an initiative of the Department of Commerce aimed at empowering Micro, Small and Medium Enterprises (MSMEs) for global markets. The interventions intend to address challenges faced by Indian exporters, promote broad-based and inclusive export growth, and strengthen India’s position as a globally competitive export powerhouse.The Export Promotion Mission combines financial enablers under ‘Niryat Protsahan’ and trade ecosystem support under ‘Niryat Disha’, delivered through a unified and digitally monitored framework.
The Mission is implemented by the Department of Commerce in coordination with the Ministry of MSME, Ministry of Finance, EXIM Bank, Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE), National Credit Guarantee Trustee Company Limited (NCGTC), regulated lending institutions, Indian Missions abroad, EPCs and industry stakeholders.
The newly launched interventions aim to address structural constraints faced by MSMEs, including high cost of capital, limited access to diversified trade finance instruments, compliance burdens in international markets, logistics disadvantages, and barriers to market entry.Also Read: RBI MPC Minutes: Nervous global investors, ‘Goldilocks’ growth-inflation mix back rate pauseThe interventions launched under Niryat Protsahan included:1. Support for Alternative Trade Instruments (Export Factoring) – This intervention promotes export factoring as an affordable working capital solution for MSMEs. Interest subvention of 2.75% will be provided on the factoring cost for eligible transactions undertaken through RBI/IFSCA-recognised entities. Assistance is capped at ₹50 lakh per MSME annually and will be processed through a digital claim mechanism to ensure transparency and timely disbursal.2. Credit Assistance for E-Commerce Exporters- To support exporters using digital channels, structured credit facilities are being introduced with interest subvention and partial credit guarantees. The Direct E-Commerce Credit Facility will provide support up to ₹50 lakh with 90% guarantee coverage. The Overseas Inventory Credit Facility will extend support up to ₹5 crore with 75% guarantee coverage. Interest subvention of 2.75% will be available, subject to an annual ceiling of ₹15 lakh per applicant.
3. Support for Emerging Export Opportunities- This intervention enables exporters to access new or high-risk markets through various shared-risk and credit instruments. These structured mechanisms aim to strengthen exporter confidence and liquidity flows.Further, the following interventions were launched under Niryat Disha:1. Trade Regulations, Accreditation & Compliance Enablement (TRACE)- TRACE supports exporters in meeting international Testing, Inspections, Certifications and other conformity requirements. Partial reimbursement of 60% under the Positive List and 75% under the Priority Positive List will be provided for eligible testing, inspection and certification expenses, subject to an annual ceiling of ₹25 lakh per IEC.Also Read: India’s UK, Oman FTAs likely by April; EU deal to operationalise by end-2026: Goyal2. Facilitating Logistics, Overseas Warehousing & Fulfilment (FLOW)- FLOW supports exporters in accessing overseas warehousing and fulfilment infrastructure, including E-Commerce Export Hubs integrated with global distribution networks. Assistance of up to 30% of the approved project cost will be provided for a maximum of three years, subject to prescribed ceilings and MSME participation norms.3. Logistics Interventions for Freight & Transport (LIFT)- LIFT mitigates geographical disadvantages faced by exporters in low export intensity districts. Partial reimbursement of up to 30% of eligible freight expenditure will be provided, subject to a ceiling of ₹20 lakh per IEC per financial year.4. Integrated Support for Trade Intelligence & Facilitation (INSIGHT)- INSIGHT strengthens exporter capacity-building, district and cluster-level facilitation under the Districts as Export Hubs initiative, and development of trade intelligence systems. Financial assistance is upto 50% of the project cost, with upto 100% support for proposals from Central and State Government institutions and Indian Missions abroad, subject to notified ceilings.Through these coordinated financial and ecosystem interventions, the Government aims to reduce the cost of capital, diversify trade finance instruments, enhance compliance readiness, address logistics constraints and strengthen overseas market integration for MSMEs.Three interventions: Market Access Support, Interest Subvention for Pre- and Post-Shipment Export Credit, and Collateral Support for Export Credit, are already under implementation. With this launch, 10 out of the 11 proposed interventions under EPM are now operational.Also Read: India’s FTAs now unlock 70% of global GDP, says Piyush Goyal
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