“The marketing calendar is largely set with the Indian Premier League around the corner, but players like Sanju Samson, Abhishek Sharma, Shivam Dube and Ishan Kishan may just benefit from moment marketing. Many marketers are looking at the new crop of cricketers as a ‘catch them young, see them grow’ opportunity,” said Vinit Karnik, managing director, content, sports and entertainment at WPP Media South Asia.
India’s T20 World Cup win sparks fresh endorsement race for top players
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