Moreover, JioMart added 1,700 fashion and lifestyle stores (Reliance Trends) and 682 electronics (Reliance Digital) to its hyperlocal serviceability to improve average order values. “Most players offer a multicategory assortment through their dark stores, but it’s very limited. In our case, we are able to offer the entire assortment available in all our stores,” Taluja said.
JioMart turns Reliance’s physical stores into ammo against Blinkit, Zepto
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