The strategy, rolled out about two years ago, has yet to materially shift market-share trends. Between FY24 and FY26, KFin added two new live AMCs, while rival Computer Age Management Services Ltd (CAMS) added five, according to investor presentations and industry data. CAMS also retains a slight edge in the upcoming pipeline, with five AMC mandates compared with four for KFin.
KFin’s zero-fee push meets the limits of India’s sticky RTA market
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