‘Lesson- keep the 1 kg gold’: As prices surge to record highs, Harsh Goenka and others react

A kilogram of gold may get you a Rolls-Royce in five years and a private jet in 15 years, businessman Harsh Goenka has said. The chairman of RPG Enterprises has outlined the astonishing 30-year rise in gold’s prices by comparing its value to car prices. But he wasn’t the only one talking about it.Gold prices have surged to record highs, nearing ₹1.25 crore per kg. In the past year, they have reportedly risen by over 52%. On Monday, gold prices hit a record high above $4,060 an ounce, Bloomberg reported, as renewed US-China trade frictions led to fresh demand. In India, 10 grams of 24-karat gold were priced at ₹12,469 on the Tanishq website.

Goenka’s post traced how the value of 1 kg of gold has evolved.

“1990: 1kg gold = Maruti 800
2000: 1kg gold = Esteem
2005: 1kg gold = Innova
2010: 1kg gold = Fortuner
2019: 1kg gold = BMW
2025: 1kg gold = Land Rover”“Lesson: Keep the 1kg gold – in 2030 it may equal a Rolls-Royce, and in 2040, a private jet,” he wrote on X.

1990: 1kg gold = Maruti 800

2000: 1kg gold = Esteem

2005: 1kg gold = Innova

2010: 1kg gold = Fortuner
2019: 1kg gold = BMW

2025: 1kg gold = Land Rover

Lesson: Keep the 1kg gold- in 2030 it may equal a Rolls Royce car and in 2040 a private jet????️! ????

— Harsh Goenka (@hvgoenka) October 12, 2025

Bewildered by gold’s meteoric rise, others, too, reacted.

A user on X wrote, “What is going on with the gold price? When I saw it cross $4000, I had a laugh with my kid, recounting the moment years ago when it passed $1000. Good grief.”

This is the most terrifying market I’ve ever seen or read about. A bewildering kaleidoscope of cross currents, dead ends, and sketch comedy.

What is going on with the gold price? When I saw it cross $4000, I had a laugh with my kid recounting the moment years ago when it… pic.twitter.com/cgv9OQzQDP

— Hyperbolic Discounter (@HyperbolicDisco) October 14, 2025

Someone said, “Does gold at $4,111 make you feel like dancing?”

Does gold at $4,111 make you feel like dancing? pic.twitter.com/k1459n9gFX

— J_Wise_geology (@J_Wise_geology) October 13, 2025

A post, accompanied by a GIF, read, “Millennials trying to understand how is it possible that a kilo gold bar in 2025 is almost $133,000.”

Millennials trying to understand how is it possible that a kilo gold bar in 2025 is almost $133,000 pic.twitter.com/HL0r2uihSY

— CHATURANGA (@TheNewAmerica77) October 11, 2025

“Gold investors when gold is at $4,000,” read another post.

Gold investors when gold is at $4,000

????‍♂️????‍♂️????‍♂️ pic.twitter.com/qMrpcF1KwP

— Capital Valor (@CapitalValor) October 9, 2025

On the Multi Commodity Exchange (MCX), gold for December delivery climbed to ₹1,22,284 per 10 grams, supported by global cues, rate-cut expectations, and strong festive demand ahead of Dhanteras.

Indian gold ETFs recorded $902 million in net inflows in September 2025, up 285 per cent from August, making India the fourth-largest contributor globally after the US, the UK and Switzerland, Reuters reported.

Indian gold ETF inflows jumped to ₹8,363 crore in September, compared to ₹2,190 crore in August, a surge of 282%, as per AMFI data. The total AUM for gold ETFs has now surpassed ₹90,000 crore.