The shipment of the crunchy bars, made of waffles covered with chocolate, disappeared last week while en route between production and distribution locations. The chocolate bars were to be distributed throughout Europe.
The missing candy bars could enter unofficial sales channels across European markets, the company said, but if this does happen, all products can be traced using the unique batch code assigned to individual bars.A spokesperson for KitKat said that as a result, consumers, retailers and wholesalers would be able to identify if a product is part of the stolen shipment by scanning the on-pack batch numbers. If a match is found, the scanner will be given clear instructions on how to alert the company, which will then share the evidence appropriately.
“Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue for businesses of all sizes,” KitKat said in a statement.
“With more sophisticated schemes being deployed on a regular basis, we have chosen to go public with our own experience in the hope that it raises awareness of an increasingly common criminal trend,” the statement added.
