Ola Electric rolls out discounts, guarantees under ‘EndICEAge’ campaign

Ola Electric has launched its ‘EndICEAge’ campaign, offering electric vehicles at a starting price of ₹49,999, as it looks to accelerate adoption amid rising fuel costs.The company said the pricing, applicable till March 31, includes benefits of up to ₹50,000 across its portfolio. Entry-level models such as the Gen 3 S1 X scooter and Roadster X motorcycle are part of the offer.

Alongside pricing, Ola Electric has introduced a set of ownership assurances, including a service guarantee that offers compensation in the form of ride vouchers if service timelines are not met. It has also rolled out a buyback programme with assured value of up to 60%, aimed at reducing ownership uncertainty.
The company is also offering an extended warranty of up to eight years across its vehicle portfolio.The move comes as electric vehicle makers step up efforts to drive demand in a price-sensitive market, with companies increasingly combining discounts with service and ownership guarantees to attract buyers.

Ola Electric said its products continue to focus on performance and range, with scooters offering up to 320 km range and motorcycles up to 500 km on a single charge.

Also Read: Ola Electric claims 50,000 sign-ups as it expands Insiders upgrade program to 150 cities