Senco Gold has reported a sharp performance in the first quarter of FY26, with retail revenue rising 24% year-on-year (YoY) and total revenue increasing by approximately 28%. The surge was driven by heightened consumer demand during key regional festivals and a continued focus on expanding the company’s retail footprint.
Festive occasions like Akshay Tritiya, Poila Baishakh (West Bengal), Baisakhi (Punjab), Bihu (Assam), and Ramnavmi served as powerful consumption levers for the company, significantly boosting footfall and driving sales across Senco Gold’s nationwide showroom network.
In line with its aggressive growth strategy, Senco Gold launched nine new showrooms during Q1FY26, bringing its total jewellery store count to 179.
The quarter also saw a sharp rise in domestic gold prices, which averaged between ₹86,900 and ₹1,01,000 per 10 grams. This represents a 32% increase YoY and a 5% sequential increase.
The price escalation was fuelled by global macroeconomic uncertainty, strong central bank gold purchases, and other international market dynamics. Despite the price volatility, consumer demand remained robust, underscoring gold’s enduring appeal as both a cultural and financial asset.
Q2 FY26 Outlook: 20 new showrooms, franchisee model
Looking ahead, Senco Gold is on course to meet its annual target of launching 20 new showrooms by the end of FY26. The company is also exploring the franchisee route to accelerate the expansion of its lifestyle and fashion jewellery brands — Sennes, Gossip, and Everlite. This move is expected to broaden Senco’s reach and diversify its customer base across urban and semi-urban markets.
Shares of Senco Gold Ltd ended at ₹350.05, up by ₹7.60, or 2.22%, on the BSE.
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