During the quarter, Senco opened five new showrooms, taking its total store count to 184, excluding its Sennes brand stores. The expansion included one company-owned showroom in Kolkata, three franchise locations in Bihar and West Bengal, and one international showroom in Dubai. The Shop-in-Shop (SIS) presence expanded from 19 to 24 locations.
Also Read: Record gold prices slow sales, but Senco Gold sticks to 20% growth goal
The Sennes brand added one new exclusive showroom in Hyderabad, bringing its standalone store count to eight, and expanded its SIS network to over 100 counters across Senco’s COCO and FOFO showrooms.In terms of category performance, diamond jewellery continued its upward momentum with a 12% value growth in Q2, and for H1, the segment recorded 31% value growth and 14% volume growth. Silver jewellery sales rose 54% by value.
Customer-focused programs like the Flexi Advance Booking and Jewellery Purchase Scheme supported festive sales, while the Old Gold Exchange initiative sustained footfall despite high prices. The company’s trailing twelve-month (TTM) sales stood at approximately ₹6,800 crore.
Also Read: Senco Gold sees stable FY26 margins, eyes 25–30% growth in diamond sales
Looking ahead, Senco said it remains on track to open 20 new showrooms in FY26, with 7–8 launches planned in the second half of the year. It expects Q3 to be the strongest quarter, supported by Dhanteras, Diwali, and the wedding season. With increased inventory of festive and bridal collections, Senco targets topline growth of 18–20% for FY26.
Shares of Senco Gold Ltd ended at ₹339.65, down by ₹8.00, or 2.30%, on the BSE.
