Tag: influencer marketing
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Creators strike gold at AI summit. What it mean for brands
India's first AI summit, held in the national capital from 16 to 20 February, did what such mega events usually do: it generated hype,...
As viewing habits change, youth brands move advertising budgets from TV to digital
Digital steps inBrands once present on networks like MTV now invest in OTT, YouTube, and short videos where youth engagement is stronger, agreed Rupali...
Movie promotions, fan theories and communities now have a new home: Reddit
Besides official marketing by studios and producers, the platform also hosts movie reviews, fan activity and...
