Creators strike gold at AI summit. What it mean for brands

India’s first AI summit, held in the national capital from 16 to 20 February, did what such mega events usually do: it generated hype, and drew crowds, but the more telling story unfolded on social media: Influencers earned a month’s income in five days, brands learnt that their most effective marketing tool wasn’t their booth but a creator with a smartphone, and small towns drove 65% of all online engagement around the event.