The great viewership divide: Why sports is beating entertainment

“Entertainment can catch up, but not by only making more content. It has to become more event-led, community-led and conversation-led. Creators are already trying this through franchise storytelling, sharper regional originals, creator-led promotions, social-first hooks, interactive marketing, shorter formats and stronger fandom building,” said Amit Dhawan, co-founder at Crack’d & VibeTheory.ai.