The company estimates the average age of its buyers globally and in India at around 35, though this varies by collection. The strongest demand in India is coming for men’s watches in the 38-42 mm range, with black and blue dials remaining the most popular across the industry. In India, younger, more affluent consumers are increasingly gravitating towards recognisable, sportier products and visible premium categories such as watches, sneakers and leather goods, he added.
Why India is becoming a key market for mid-luxury Swiss watches
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