Over the past decade, Amazon Ads has linked advertising more closely to shopping behaviour, a strategy it is now doubling down on amid intensifying competition. On Wednesday, the firm rolled out two agentic AI tools: Creative Agent, to help advertisers easily create professional-quality ads, and Ads Agent, to assist sellers in planning, launching, and optimising campaigns.
At 10, Amazon Ads sharpens commerce-led play in a crowding ad market
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