Rajat Agrawal, chief operating officer, Ultra Media & Entertainment Group, said services are also creating behind-the-scenes videos, podcasts and blogs to build buzz. Companies are leveraging platforms such as Instagram, Twitter and YouTube to share updates, teasers and engage with fans, besides offering flexible pricing models, including ad-supported plans, to improve accessibility.
Behind OTT’s next hit: how algorithms are replacing star power
Date:
More like thisRelated
Tech stocks lead US market higher on Thursday as oil prices fall; Nasdaq outperforms again
US markets had a positive session on Thursday, July...
Baal Aadhaar Card 2026: How to apply, required documents, mandatory biometric updates and key rules for parents
'बाल आधार' पांच साल से कम उम्र के सभी...
Iran missile strike on UAE tankers kills Indian sailor as Hormuz toll climbs
An Indian sailor was killed and eight others wounded...
Power companies may report strong Q1 earnings as electricity demand jumps
India's power companies are expected to report a stronger...