“OTT platforms invest significantly in promoting acquired films through digital campaigns, social media, in-app banners, trailers, interviews and brand partnerships. A takedown shortly after release can make much of this spending unrecoverable, particularly if the campaign has already peaked,” said Ankit Rajgarhia, a partner at Bahuguna Law Associates.
Impact of content takedowns: OTT platforms face unrecoverable financial losses and legal risks
Date:
More like thisRelated
WeWork India narrows Q1 loss as demand for flexible offices grows
WeWork India reported a sharp improvement in its financial...
Crude oil prices retreat from one-month high amid US-Iran war tensions; Brent at $88 per barrel
अमेरिका-ईरान युद्ध: मध्य पूर्व में अमेरिका और ईरान के...
Aston Martin’s Dreadnought SUV skips the road and heads straight into Call of Duty | In pics
Aston Martin has revealed Dreadnought, a digital-only military-specification SUV...
Beyond the numbers: Wipro CEO Srini Pallia explains the IT giant’s AI strategy
Wipro Ltd's first-quarter FY27 earnings may have offered little...