Why SMEs are crucial
The IPL had a relatively lean season this year as ad volumes on television grew only 2% year-on-year, according to data from industry research body TAM (as of 13 May, the latest available third-party data). However, the IPL season opened with a 10% jump in ad volumes in early April, TAM said in a previous report, led by an advertising blitz by Google for its AI offerings. Besides, JioHotstar said in a press statement that the IPL had a “combined reach” of 1.1 billion views this season, with digital reach up 15% year-on-year, and connected-TV reach up 25%.
