High-volume FMCG staples like water, salt, flour, sugar, toothpaste, soap, and shampoo have the most fakes. Among higher-margin products, the most counterfeited items are milk, mustard oil, gheepremium tea, and detergents, the report added. Counterfeit FMCG products are perceived to be about 19% cheaper than genuine products and are sold mostly (43%) from multi-brand retail outlets, per the report.
Milk, dairy products take centre stage as counterfeiting soars in India
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