Plum is part of a new generation of digital-first beauty brands, competing for a share of India’s fast-growing beauty and personal care market alongside companies such as Mamaearth, Minimalist, The Derma Co., Pilgrim, Foxtale, MCaffeine, WOW Skin Science and Sugar Cosmetics, while also vying with established multinational players including Hindustan Unilever, L’Oréal India, Procter & Gamble and Beiersdorf.
Plum picks Rothschild for a record $100 mn fundraise
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