Experts say the premiumization trend in personal care is structural rather than a short-term shift, as India’s beauty and personal-care market, currently valued at about $40 billion, is expected to expand to $100-120 billion by 2030, making it one of the fastest-growing consumer segments globally, according to a 2026 report by consulting firm RedSeer Strategy Consultants.
Premium personal care push begins paying off for FMCG firms
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