Tata Power on Friday, March 6, said it has partnered with Salesforce to digitally transform its clean energy businesses, including rooftop solar, EV charging and smart home energy solutions.
The collaboration aims to build a secure, AI-powered digital ecosystem to strengthen customer and partner engagement and support the rapid scale-up of Tata Power’s renewable energy operations, according to an exchange filing.
As part of the partnership, Tata Power has deployed Agentforce Sales, Agentforce Service and Agentforce Marketing across its renewable energy subsidiary, Tata Power Renewable Energy Ltd (TPREL). The platform will enable AI-driven workflows to improve operational visibility, accelerate decision-making and deliver seamless omnichannel experiences for customers and partners.
According to the exchange filing, the platform will also digitise end-to-end customer and partner journeys through streamlined lead management, enhanced inventory visibility, process automation and real-time performance monitoring.
The collaboration comes amid growing demand for residential rooftop solar under the Pradhan Mantri Surya Ghar Yojana.
The company said its residential rooftop solar segment has recorded more than 200% growth over the past two financial years, while revenue from its solar portfolio has increased fivefold between FY2020 and FY2025.
“As we accelerate this growth, digital capability is a critical enabler of scale, speed, and customer trust. Leveraging Salesforce’s AI-powered platform, we are transforming customer and partner journeys with greater transparency and agility, while strengthening operational excellence,” said Praveer Sinha, CEO and Managing Director of Tata Power.
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Arundhati Bhattacharya, President and CEO of Salesforce South Asia, said the collaboration highlights how digital platforms and AI-driven insights can help accelerate India’s transition to cleaner energy.
Shares of Tata Power ended lower on Friday, March 6, by 0.33% at ₹375.60 on the NSE.
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