Embassy Developments gets MahaRERA nod for Alibaug project; estimated GDV at ₹400 crore

Realty firm Embassy Developments Ltd on Monday (February 16) said it has received approval from the Maharashtra Real Estate Regulatory Authority (MahaRERA) for Phase I of Embassy Serenity, its first residential project in Alibaug within the Mumbai Metropolitan Region (MMR). The approval marks the company’s entry into the lifestyle and second-home segment.Located in Thal Village, Alibaug, Embassy Serenity is planned as a resort-style retreat with connectivity to Mumbai through upgraded road and ferry infrastructure. Alibaug, often referred to as the ‘Hamptons of Mumbai’, has become a second-home destination for high-end homebuyers seeking greenery and exclusivity.

The overall project spans approximately 0.2 million square feet of RERA carpet area with an estimated gross development value (GDV) of about ₹400 crore. The development is set across a 7-acre land parcel.
Also Read: Embassy Developments announces Mumbai foray with ₹4,500 crore residential investmentThe approved phase will comprise five G+5 towers with 52 residences in duplex and simplex configurations. The company plans to launch the project this quarter, with possession targeted for 2030, subject to regulatory approvals and construction progress.

Embassy Serenity will have over 52% open green spaces and a traffic-free podium. The project has appointed Broadway Malyan (UK) as architect and Coopers Hill (Singapore) for landscape design.

Nestled on a lush hillside, the architecture is articulated through soft curvilinear forms, open terraces, and vertical elements that create a dialogue between contemporary architecture and the tropical setting. While not beach-facing, the project’s immersive forest environment becomes its defining luxury.Also Read: Embassy Developments Q3 Update | Pre-sales jump 240% QoQ to ₹1,392 crore

The residences at Embassy Serenity will be professionally managed by Embassy Services Private Ltd (ESPL). Homeowners will also have access to WAYS (World At Your Service) – personalised lifestyle and housekeeping packages exclusive to Embassy residential communities.

Sachin Shah, CEO and Executive Director, Embassy Developments Ltd, said: “What we are seeing in Alibaug is not a trend, but a structural shift in how India’s most discerning homebuyers want to live. For many HNIs and UHNIs, the second home is more than a weekend escape – it is an extension of their primary lifestyle, where privacy, space, service, and setting matter as much as the location.

Embassy Serenity has been conceived with this exact understanding. It is a low-density, managed residential retreat that offers the calm of a secluded hillside with the assurance of professional management and design excellence that Embassy is known for. As connectivity between Mumbai and Alibaug continues to improve, we believe this micro-market will increasingly mirror the evolution of premium coastal living seen globally.”

Shares of Embassy Developments Ltd ended at ₹63.48, down by ₹0.99, or 1.54%, on the BSE.

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