Why is this significant?
Instagram is where creators live and brands hunt talent. Brand collaborations make up most creator income through paid posts and campaigns. Data from influencer marketing Saas platfroms Qoruz shows that nano creators with 1,000-10,000 followers charge ₹1,000-5,000 per brand collaboration, micro creators with 10,000-100,000 get ₹5,000-50,000, macro creators with 100,000-500,000 pull ₹25,000-300,000 per brand post, mega creators with 500,000-1 million demand ₹3-8 lakh and A-listers with over 1 million, including celebs, charge ₹5-25 lakhs per brand collaboration.
